Cheryl is the founder of Vive Collective and was most recently a General Partner at BlueRun Ventures, one of Silicon Valley’s premiere VC firms, where she led rounds and worked closely with digital health and wellness companies like Hello Heart (at-home heart health management), gennev (tele-health services for gynecology, primary care, and lifestyle behaviors), and Blue Fever (an online space for Gen Z to increase belonging and resilience). Across other sectors, she has worked with HumanAPI, Waze, Chomp, and Kabbage. Cheryl currently sits on the board of Kiddo, a pediatric remote patient monitoring company.
She brings a rare combination of finance, marketing, and operational experience to support and grow companies. Her mission to radically improve healthcare began over 15 years ago when she helped launch Health and Wellness initiatives at The Clorox Company. As a former brand manager in new products, she gets hands-on in many critical areas including user research and insights to identify product opportunities, investment white spaces, and user experiences.
Cheryl is an advisor to Stanford’s BioDesign program where she teaches go-to-market strategies, and mentors faculty and student teams. She is also a Board Member at the Ronald McDonald House at Stanford, a nonprofit dedicated to supporting families with sick children in their time of need.
She has a B.A. from Stanford University and an MBA from Kellogg School of Management at Northwestern University where she was a Forte Foundation Scholar.
Cheryl lives in Menlo Park with her husband Albert and their two children, 14 year-old Connor and 11 year-old Chloe. She enjoys cooking dinner for her friends, visiting new cities, and tennis.